Hello,

We are happy that you are visiting our website to learn more about ingredients that are used in toothpaste and why we use them.

What is used in a toothpaste is also listed on its packaging so you know what we put inside and what not. There are active and inactive ingredients in a toothpaste. Some are just needed to make sure the paste stays a paste over time or to offer a delightful brushing experience.

WHAT WILL YOU FIND IN ORAL-B TOOTHPASTES

INGREDIENTSPURPOSEWHAT IT DOES

STANNOUS FLUORIDE

Anti-cavity, maintains healthy condition of gums.

It forms a micro-thin shield that protects against dietary acids and Inhibits production of plaque.

Helps to: prevent cavities, protects against plaque regrowth, maintains gums in a healthy condition and protects against sensitivity and bad teeth.

STANNOUS
 CHLORIDE

Stabilizing Agent maintains healthy condition of gums

Helps stabilizing the toothpastes’ formulation.

Helps to: protects against plaque regrowth, maintains gums in a healthy condition and protects against sensitivity.

FLUORIDE (E.G. SODIUM FLUORIDE)

Anti-cavity Active Ingredient

Fluoride helps prevent tooth decay by slowing the breakdown of enamel. This increases the resistance to future acid challenges.

WHO, FDI, IADR and CSA have recently reaffirmed the efficacy and safety of fluoride.

ZINC (LACTATE, CITRATE)

Anti-Tartar build-up + Anti Bacteria active ingredient

Eliminates sources of bad breath that cause bad breath, protects against plaque, prevents tartar build-up and cares for gums.

GLYCERIN

Humectant

Provides a pleasant brushing experience through keeping the toothpaste’s level of viscosity in balance. It holds ingredients together and helps prevent the product from drying out.

HYDRATED SILICA

Cleaning

Whiter teeth through cleaning, polishing and gently removing surface stains, while protecting the enamel. Silica removes surface stains when combined with mechanical action from toothbrush

CHALK (CALCIUM CARBONATE)

Cleaning

Whiter teeth through cleaning, polishing and gently removing surface stains, while protecting the enamel.

SODIUM HEXAMETA-PHOSPHATE

Anti-Tartar & Stain Prevention

Helps prevents tartar build-up. Removes and helps prevents surface stains.

PROPYLENE GLYCOL

Humectant

Provides a pleasant brushing experience through keeping the toothpaste’s level of viscosity in balance. It holds ingredients together and helps prevent the product from drying out.

PEG (PEG-6/ PEG-20M/ PEG-23M)

Humectant

PEG is an ingredient that helps hold components of the toothpaste together. It has high solubility in water and helps with foaming action for a more pleasant brushing experience. PEG-6 (polyethylene glycol 6) is not to be confused with ordinary Polyethylene, both are different chemical compounds.

WATER

Solvent, carrier ingredient

Hydrates and dissolves many ingredients

TRISODIUM PHOSPHATE

pH Buffer

Maintains pH of the product for efficacy and integrity

FLAVOR (LIMONENE, AROMA, CA 74160)

Flavor & Cooling ingredient

Aesthetic Component that helps improving the taste of the toothpaste and your overall brushing experience. Ingredients in the toothpaste that help clean and protect your teeth like Fluoride and abrasives do not taste delicious on their own.

SODIUM 
LAURYL SULFATE

Foaming Agent

Foaming and cleaning agent that helps to dislodge food particles, bacteria and plaque and helps pull stains away from teeth. Even though there are debates about SLS, the way how it is being used in toothpaste is non-problematic. In fact, SLS has been tested in multiple clinical studies with no indication that it is a contact allergen. The safety of SLS has not been questioned by the European Commission, nor its expert advisory committee (SCCS), nor by any of the member states.

SODIUM GLUCONATE

Stabilizer Agent

Maintains efficacy of Stannous Fluoride by stabilizing it.

CARRAGEENAN

Binder, thickener

Delivers the right toothpaste consistency.

SODIUM
 SACCHARIN

Sweetener

Aesthetic Component that helps improving the taste of the toothpaste and your overall brushing experience. Ingredients in the toothpaste that help clean and protect your teeth like Fluoride and abrasives do not taste delicious on their own. While this ingredient gives a sweet taste, our toothpastes do not contain sugar!

XANTHAN GUM

Binder, thickener

Delivers the right toothpaste consistency.

COLOR & AESTHETICS (MICA, SPECKLES)

Color, aesthetics

Aesthetic Component that delights you and your overall brushing experience. Makes a toothpaste sparkle.

SORBITOL

Humectant, carrier ingredient

Provides a pleasant brushing experience through keeping the toothpaste’s level of viscosity in balance. It holds ingredients together and helps prevent the product from drying out. Protects against growth of plaque/bacteria.

HYDROXYETHYL-CELLULOSE

Binder, thickener

Delivers the right toothpaste consistency.

SODIUM CITRATE

pH Buffer

Maintains pH for product effectiveness

TITANIUM DIOXIDE (CI 77891)

Makes toothpaste white

It is an ingredient frequently used in cosmetic products as a colorant. Creates the white look of a toothpaste. Even though there are debates about Titanium Dioxide, the way how it is being used in toothpaste is non-problematic. It is safe to use as per EU Cosmetics Regulation.

COCAMIDOPROPYL
 BETAINE

Foaming Agent

Foaming and cleaning agent that helps to dislodge food particles, bacteria and plaque and helps pull stains away from teeth.

PYROPHOSPHATE (DISODIUM PYROPHOSPHATE, TETRASODIUM PYROPHOSPHATE)

Anti-Tartar and stain removal Ingredient

These ingredients help prevent the formation of tartar and stains.

BAKING SODA (SODIUM BICARBONATE)

pH agent cleaning ingredient

Baking soda taste, delightful experience.