WHY ORAL-B

INNOVATING WITH DENTISTS

From sonic-type technology in 1963 to today’s iO series. Oral-B’s iO Series revolutionizes the electric toothbrush. iO features first-of-its-kind features for astounding plaque removal and an amazing brushing experience like nothing else available.

WHY ORAL-B

INNOVATING WITH DENTISTS

From sonic-type technology in 1963 to today’s iO series. Oral-B’s iO Series revolutionizes the electric toothbrush. iO features first-of-its-kind features for astounding plaque removal and an amazing brushing experience like nothing else available.

BETTER THAN SONICARE DIAMONDCLEAN*

Designed with dentists, personalized for you.

PROVEN TO REMOVE MORE PLAQUE

iO is clinically proven to remove ~48% more plaque along the gumline vs. Sonicare DiamondClean.

MORE EFFECTIVE AT IMPROVING GUM HEALTH

IO is clinically proven to be 62% more effective at reducing gum problems vs. a Sonicare DiamondClean.

THE INTELLIGENT WAY TO BRUSHING BETTER

Our app uses advanced 3D tracking1 to map out all areas and surfaces on your teeth up to 16 zones. Together with built-in AI Brushing Recognition Technology2 that has learned over 1000 human brushing behaviors they help guide you to your best clean and make sure you cover all areas.

*Based on an 8-week clinical trial between Oral-B handle with CrossAction brush head and Sonicare DiamondClean with DiamondClean brush head
13D tracking only available in iO 9.
2AI brushing Recognition only present in iO Series